How to Implement Kinder, Gentler Marketing: 4 All-Natural Truths

I have a love/hate relationship with a soap company.

About five years ago, I stumbled across their products online. They boasted rare and unique scents and naturally-sourced ingredients. They were irresistible (to me, anyway). And their prices seemed reasonable.

So, I placed an order. And that’s when my troubles began.

I had to share my email address to complete my transaction. You know, to “receive an order confirmation.”

Within days, I found myself receiving marketing email after marketing email. Coupons. Special sales. New soaps. New scents. Free shipping.

I imagined their marketing department high-fiving one other and saying, “We’ve got one on the line. Quick! Reel her in!”

And you know what? The products I received were exceptional. They smelled amazing (I’m a sucker for a unique scent). So, I stuck it out for a while. But not forever.

Because I knew how wrong my experience was. I knew there was a better way to market your business. A kinder, gentler way — one that doesn’t alienate the very people you want to nurture.

Time went on.

I sent dozens of their catalogs to the landfill — a new one came in the mail every few weeks.

Finally, I gave up. After placing a few orders, I contacted the company and asked them to please — for the Love of All that Is Holy — stop sending me catalogs. I clicked the unsubscribe link in one of their many emails and used the form on their site to let them know why I was unsubscribing.

Then, I stopped hearing from them.

Here we go again: relearning a lesson

A lot has happened in the meantime. Life went on, and I forgot about this company’s overzealous marketing efforts.

A few weeks ago, when my husband asked me what I’d like for Mother’s Day, I said, “How about a gift certificate to (The Soap Company in Question)?” And my husband — smart man that he is — got me the gift certificate.

And guess what? It started all over again. Within just a couple of weeks, I have received three catalogs.

I take full responsibility for the situation. I got myself back on their radar and now I’m paying the price. I do still love their products, but I wish they understood modern marketing techniques as well as they clearly understand the soap business.

It’s obvious to me that they don’t read Copyblogger. Because if they did, they’d know the four basic truths of modern content marketing.

Let’s review them.

Truth #1: Content pulls; it doesn’t push

Rather than blanket prospects in catalogs and crowd their inboxes with sales emails, modern content marketing offers valuable, helpful, and even entertaining information.

The information is so helpful that prospects purposely sign up to receive it. And they stick around when the content they receive is consistently useful.

Read these posts to learn more about creating content that pulls (and doesn’t push):

• How to Attract, Nurture, and Grow the Business-Building Audience You Want
• 5 Remarkable Qualities of Effective Online Content
• 5 Ways to Get More of the Online Attention You Crave

Truth #2: Content offers; it doesn’t demand

Solid, effective content marketing doesn’t stomp its foot and demand in a whiny voice that you pay attention to it.

Instead, it confidently offers a hand — the exact information you need, right when you need it.

One way modern content marketers do this is by using marketing automation.

If my soap company had sent me a little brochure about how to save money on laundry day (and a coupon for their laundry soap), I would have held on to that piece of content. I might have posted it next to my washing machine! It wouldn’t have gone to a landfill like all those product catalogs.

Read these posts to learn more about making offers (not demands):

• Landing Pages: Turn Traffic Into Money
• How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn
• 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons

By the way, our Rainmaker Platform makes marketing automation a snap.

Truth #3: Content entertains; it doesn’t annoy

One of the foundational truths about content marketing is that it must serve your audience if you want it to be effective (more on this below).

And one way to do this is to meet your audience — wherever they are — with content that is so compelling they want to consume it.

At Rainmaker Digital, we do just that with our podcast network, Rainmaker FM.

Podcasting isn’t a requirement, but it’s a great fit for those who are comfortable with audio — who are more comfortable talking than writing.

Read these posts to learn more about creating entertaining (not annoying) content:

• The Art of Being Interesting
• 22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]
• 58 Ways to Create Persuasive Content Your Audience Will Love

Truth #4: Content is about the consumer, not the producer

Please repeat after me:

“I will resist the urge to constantly write about me, my offers, my company’s history, our goals, our mission statement, or our new products. Instead, I’m going to focus on writing about topics that serve my prospects and customers.”

It’s tough for traditional marketers to wrap their brains around this one. But your customers’ #1 concern isn’t you … it’s them.

That’s why, for example, if the soap company had sent me information about alternate ways to use their soaps (Perfume your pajama drawer! Hang one in your closet! Use it to repel mosquitos!), I would have stayed subscribed.

And an occasional offer woven into the helpful content wouldn’t have fazed me one bit.

A highly effective technique for serving your prospects’ and customers’ ongoing needs is creating a series of cornerstone content pages on your website.

Cornerstone pages serve up foundational information that your prospects and customers need to understand your field of expertise.

Read these posts to learn more about creating cornerstone content pages that serve your audience:

• A Practical Approach to Using Powerful Cornerstone Content on Your Site
• Your Cornerstone Content Blueprint: Answers to 9 Common Questions
• 11 Essential Ingredients Every Cornerstone Content Page Needs [Infographic]

True confession

Here’s the painful truth: I spent the first part of my career creating exactly the kind of marketing materials my soap company is annoying me with now. Direct mail postcards. Sales catalogs. Promotional brochures.

But now I know there’s a better way. A kinder, gentler way to market your business, serve your prospects and customers, and create marketing that is valued, not sent straight to a landfill.

That’s the kind of marketing we teach inside our Authority program. To learn more about it, click the button below.

Learn to create kinder, gentler marketing
inside Authority

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Four Stories: A Decade of Writing Occam's Razor!

An off-topic post this week, to celebrate this incredible outpost you've helped create on the web, Occam's Razor.

This month my beloved blog is ten years old. T. E. N!

It feels more like five. But, I've already celebrated the blog being five years old!

I have to admit life has been a tad bit busy lately, and it took a note from a reader to remind me of the birthday. Her note read: "…. and it is pretty impressive that you've managed to stay relevant for a decade, it is a very long time in digital years…"

It gave me a pause. I had to go check how long I've been at this.

My very first post, audaciously, was titled Traditional Web Analytics is Dead (05/15/06). Given that title, it is amazing that the whole thing has lasted a decade! :)

What is frankly shocking is how topical the content seems to be. Five minutes ago, 05/30/06, in my stream I saw a tweet by Christian Bartens referencing a post I'd written on 05/19/06! The 10 / 90 Rule for Magnificent Web Analytics Success.

So today, a little bit of reporting back to you how things have been, a little reflecting my sense of pride on the journey, and an invitation to you to contribute a little story about your experience with my beloved blog. Would you please add it to the comment below? Where are you, how long have you been reading it, what value have you found in it?

The Story In Numbers.

You'll see in a moment just how much you have been a part of my success, I have actual numbers! :) I'll share below my journey over the last decade, what it took, I think, to keep Occam's Razor at such high quality, and the decisions big and small it took to stay relevant and keep the brand of the blog so pure.

But, first, the numbers.

Here's the Google Analytics trend for Sessions, or Visits as they used to be called back in the day. :) A nice and steady increase in traffic until 2013, then then a flattening out.

What's interesting is that I started the blog, very deliberately, only writing two posts a week. It was quite abnormal as most people blogged multiple times a day. Then as I grew busy after the first book, Web Analytics: An Hour A Day was published, June 2007, I started writing once a week to keep the quality high. I'd switched jobs by now and after the second book, Web Analytics 2.0, Oct 2009, I started writing every other week. Then once every three weeks, then, as you start to see the curve flatten after 2013, once a month.

What is pretty surprising is that traffic that stayed loyal kept increasing. I have 80k RSS Subscribers on Feedburner (what, it is still around!). And, there is also a feed available via Feedly, which currently has 39k Subscribers.

My rough estimation is that 200k people read the blog's content each month.

I have always been a bit surprised about this because I only write once a month now. But, having analyzed the data in Google Analytics, it turns out a whole bunch of that traffic is reading older content.

And, people engage! There are 28 comments awaiting moderation right now, eight of them are on posts prior to 2010.

Speaking of which…

You are a massive part of my this blog is successful.

Not counting this post, I've written 913,661 words in ten years (I still can't believe it has been ten years!). And, you all have contributed 939,657 words on comments!!

Honestly, it is simply unbelievable.

I'll admit that encouraging comments, getting you to engage was a very deliberate part of my blogging strategy. I would reply personally to every single person who wrote a comment (I still do). And, it would be thoughtful. I would reply on the blog in a timely manner. Etc.

But this is well beyond my wildest imagination.

Here's a comparison of you and myself…

27 comments on average per post. It used to be much bigger, but like on other blogs the comments have been impacted by social media's evolution.

Thank you for being such an engaged audience. I will honestly tell you that when the going has gotten tough, your engagement, your questions, your kind words have been a huge motivator. Merci!

Speaking of which… One number I'm very proud of is the result of the decision my wife and I made when we published the two books. We decided that since this blog is a labor of love, that rather than me making money on it, we would donate all the proceeds we make from the book to charity.

As of today, that number is slightly north of $320,000.

It is an unbelievable amount of money, I don't think I could possibly donate that much from my other earnings. It has gone to three charities: Doctors Without Borders, The Smile Train and Ekal Vidyalaya. Of all the things that I do with this blog, this is the one I'm most proud of.

Thank you again for helping me do it.

The Story Of My Decade.

I was the Director of Research & Analytics at Intuit when I started this blog (LinkedIn). Writing was a delicate balancing act between doing a full-time job, being responsible for a team and writing in the night. I could not imagine how I did it. (And, it only got crazier and crazier!)

I then did a year of consulting, via my company ZQ Insights, with a few companies like Dell and AOL, and a little entity called Google. At the end of that year, I accepted a full-time job at Google as an Analytics Evangelist. Brett deserves my eternal gratitude for creating this wonderful position for me. My second job at Google was to as the Digital Marketing Evangelist – primarily as a result of me realizing that data was not the problem, in fact it was not even fifth on the list and I wanted to go solve the real strategic problems for the largest companies on the planet.

My current job at Google is perhaps my most exciting yet, leading a group of storytellers who use data and strategic business frameworks as the bedrock to do something hard and magical: Changing minds.

Along the way, I've been on the board of advisors of four companies (two successful exits!). It was an amazing experience each time, and as you know what does not kill you makes you stronger.

I also started Market Motive to transform education for digital disciplines with my friend John and Michael. Selling it recently to Simplilearn was a thrill, we are all so excited for the hockey stick growth that we expect MM to have now.

Market Motive was fantastic as I was also the Faculty for Web Analytics. This meant Live Class every week, new videos of the latest content, engaging with students on most days, grading their final dissertations, constantly trying to solve for the higher order bit… I cannot share how influential this was in forcing me to be not just current but two steps ahead.

The whole time, there were keynotes to be delivered around the world, new audiences to engage, deep diving into different countries, business environments, hunting for the good an the not-good, all in a constant to be the most memorable and valuable speaker for every audience! That is how you end up with more than a million miles flown in less than ten years (just on United).

Having three jobs at the same time means seventy-hour work weeks (and no keeping up with the kardashians). It was been absolutely unbelievable, an amount of professional growth, powered by curiosity I express every day to come back to you on this blog with something incredible and of value.

The Story Of Three Early Choices.

Here are some decisions that, in hindsight, had a huge impact on me and the blog.

1. I'd decided early on that I would not have any advertising on the blog, in fact I would never ask people to hire me as a consultant or speaker or anything else. I never wanted to directly make any money from the blog, that gave me the freedom to focus just on teaching by sharing my knowledge as I accumulated it.

The only commercial stuff here are the links to Market Motive or my books in the side nav. I rarely, if ever, ask you to buy either.

I think this was huge for me because I never had to pimp, and that always pollutes intent, and it brought focus. It also became easy to say yes or no to things that lead to commercial things. Guest posts. Pimping other people's stuff. Getting you to show up at my events. Etc. Etc.

All of this made it easier to see the knowledge here is in the purest way it was intended.

2. I also decided that I would only write if I had something incredible and of value to share. Else. Shut up and post nothing.

This allowed me to serve the God of Quality beyond all else. As I got busier, I kept posting less because it would compromise quality. It also meant that I had to be very good at things before I could write about them (forcing me to be amongst the first in the industry to get into things that were not yet mainstream – mobile, social, analytics evolutions, marketing, competitive intelligence, decision making challenges etc. etc.).

This was huge for me because the reason people came, and kept coming, is because they were a little more than reasonably guaranteed to get fantastic, bleeding edge thinking in a non-pimpy environment. This is also the reason that I've managed to have three jobs at one time and evolve in each of them (to an extent that web analytics itself forms a much smaller part of my core).

3. I deliberated decided not to syndicate the content on this blog. This was hard for me because I know that I am lot less famous because I've refused to have the content of this blog on the HBS blog or one of the industry blogs or Huff Po or LinkedIn or so many other places. They are all glorious places where there is a ton of traffic and it would have benefited me.

But, the upside for me is that you can only find my content here. And, if you want to be intelligent about analytics and marketing, you'll have to come here. My house. My terms. My customer (you!). This has turned up to be a great strategy because my presence is not fragmented all over the web and I'm not at the mercy of sites becoming famous or dying for the attention of my precious audience.

There are many other choices I've made, big and small, along the way. But these three have had a huge impact, and I hope as you think of your own platform (and you should have one) you'll find them to be of value.

The Story Of Benefits To Me.

So, so, so, so many.

I have made so many brilliant friends. People out there that inspire me, Thomas and Mitch and Seth and Bryan and so many others. People that make me so happy when I see them around the world, like Marco when I visit Germany or Zoli when I'm in Hungary. My circle is huge. For an introvert to have so many people to know and to care for and engage in an exchange of ideas is an immense gift.

The blog has helped me be "famous." As I tell my kids, medium-sized fish in a small fish-bowl. :) This has brought with it so many benefits, indirectly financial and otherwise.

The blog has helped me build a unique brand for myself. For the fifth year anniversary, I'd asked folks in Social Media what three words come to mind when they think about "Brand Avinash," this is the resulting tag cloud…

Could a person ask for anything more? Such a gift from you all, from this blog, that I get to read those words. I was deeply touched.

But above and beyond all else, my absolute favourite benefit is the stories strangers tell me when I see them after my keynotes around the world, or in the emails they send to me.

Here's an example:

Hello Avinash! I wanted to pass along a big thank you for your blog posts and newsletters. I enjoy reading and more importantly, learning from your experiences. I have yet to read a post from you that did'nt simultaneously educate and entertain me.

I am particularly digging your comparison of own vs. rent in the context of platforms. I am also really pleased with your recent newsletter approach.

THANK YOU for being awesome! I look forward to learning more from you in the future.

How very kind is that?

And people are so wonderful to write. Here's another one:

Hi Avinash,

Just wanted to let you know that every time I visit your blog I spend somewhere between 30 and 60 minutes reading your articles… and 3 or 4 hours with crippling self-doubt about my own way of doing stuff.

It means you write excellent stuff and I'm actually learning something.

Cheers!

I literally LOLed! I loved that someone out there was filled with three to four hours of self-doubt. :) I wrote back to check if they were back to normal after that. He said, I end up in a new and better place. :)

Some of my absolute favourite emails have this spirit in them…

Avinash.

You are a huge inspiration and have contributed to the intellectual, financial and emotional well being of many.

When I started reading your blog, I was living below the poverty line, and carrying the financial responsibility for my family. With the traditional world view, I had little chance of success in the job environment because I didn't have fancy degrees nor a valuable skill set and I had entered the workforce in my mid to late 30s.

Reading your blog and books taught me to think intelligently and cut through a lot of years of work otherwise required to gain experience. It also inspired me to pursue excellence and a whole lot more.

I am sharing this with you so you can see the impact you have on lives. I know there are thousands reading your blog and many of their lives are impacted. In little ways and big ways.

I know you get a ton of email. No response needed. Just sharing parts of the story so you have visibility on the huge impact your work has on many lives.

Keep shining!

Every kind email touches me with the generosity of the words strangers write, emails like this one move me deeply.

I write because I love writing and I want to share what little I know. To learn that it has a material impact on someone gives the kind of meaning to my work that money, fame or anything else simply can't buy. In those moments, you all make me realize that I will do a lot in my life, my kids will be my biggest legacy, but that this decade spent writing close to a million words have had an impact that I could never have imagined. Beyond a doubt a huge impact on me, and some impact on you.

In my wildest dreams on May 15th 2006 I could not have imagined that I would end up here a decade later. Not in my wildest dreams.

Thank you for your kindness. Thank you for your loyalty. Thank you for your encouragement.

I am beyond grateful.

And, I'm going to keep trying, keep learning and keep sharing. My email newsletter, I'm the last human to get into newsletters (!), The Marketing – Analytics Intersect, is the latest iteration of this.

Thank you again.

As always (!!), it is your turn now.

How long have you been reading the blog? Which post was/is your favourite? If you had to describe "brand Avinash" in three words, what would be your three words? Why do you think this blog has been successful, or relevant, for a decade?

I would love to hear from you. Merci.

Four Stories: A Decade of Writing Occam's Razor! is a post from: Occam's Razor by Avinash Kaushik

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Open House Feather Flag Kit

This is a great sign for real estate agents that are looking to have a different look when advertising for their busy weekend open houses. Now that the weather is warm many real estate agents are taking advantage of utilizing different techniques to stand out from their competitors. These feather advertising flags really grab the attention of most drivers that are passing by a home. What makes these flags so eye grabbing is that it flutters in the wind so much while keeping the sign easy to read. As well the sign or open house feather flag kit from inkdoodle comes in different sizes from 6ft to 15ft tall. So realtors go and grab your open house feather flag kit online.

new feather advertising flag for real estate agents.

from Mama Dousartisan Bakery http://www.mamadousartisanbakery.com/open-house-feather-flag-kit/

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Canvas Prints – Роlіshіng Оut thе Реrfесtіоns Іmрlеmеntеd

Аs nоw-а-dауs, wіth thе оnsеt оf tесhnоlоgу, рrіnts оn саnvаs аrе іn mоrе dеmаnd. Duе tо thіs grоwіng dеmаnd іn thе mаrkеt, thе vаluе оf suсh kіnd оf dеvеlорmеnts hаs аlsо іnсrеаsеd. Аs mоrе аnd mоrе сustоmеrs аrе flооdіng thе mаrkеt wіth suсh dеmаnd, іt bесоmеs оbvіоus fоr thе соmраnіеs tо fосus mаіnlу оn suсh аrеа. Grаduаllу, thе рhоtоgrарhу mаrkеt іs nоw gеttіng flооdеd wіth оnlіnе studіоs, whісh hаvе асhіеvеd ріоnееrs, іn рrоduсіng рrіnt рhоtоs оf suсh kіnd. Тhеrе аrе whаlеs оf орtіоns, whісh аrе nоt оnlу еаsіlу ассеssіblе, but аrе аlsо аffоrdаblе аt thе sаmе tіmе. Іn thіs wіdеr аvаіlаbіlіtу, оnе wіll surеlу gеt соnfusеd іn оrdеr tо сhооsе а раrtісulаr fіrm. Тhе сhоісе shоuld bе dоnе аftеr muсh аnаlуsіs, іf уоu аrе rеаllу lооkіng fоr а lоng tіmе rеsult.

Веfоrе shоwіng uр аt аnу stоrе оr bеfоrе lоggіng іntо аnу соmmеrсіаl wеbsіtе, уоu shоuld kеер іn mіnd sоmе оf thе fоllоwіng роіnts, іn оrdеr tо grаb а fаіr dеаl оn рrіnts оn саnvаs. Тhеsе іnсludе thе fоllоwіng:

1)Wеіght оf рrіnts оn саnvаs: Тhе quаlіtу usеd shоuld bе dесеnt аnd shоuld bе uр tо thе mаrk. Іf уоu hаvе bоught а snар, whісh wаs сrаftеd frоm lіghtеr аnd thіnnеr sаіlсlоth thеn duе tо thе сhаngеs іn thе tеmреrаturе, іt іs lіkеlу tо gеt fоrgеd іn tеrms оf fіrmnеss аs wеll аs sаggіng mау аlsо оссur. Тhіs wіll furthеr dеgrаdе thе quаlіtу аnd thе арреаrаnсе wіth thе раssаgе оf thе tіmе. Іnstеаd, уоu shоuld gо fоr dеnsе аnd hіgh quаlіtу рrіnts рhоtоs, whісh nоt оnlу rеndеr а tор lооk, but thеіr lоngеvіtу іs fоr а vаrsе реrіоd.

2) Тhе mаtеrіаl usеd: Yоu shоuld gо fоr рrіnt рhоtоs, whісh аrе dеvеlореd usіng 100% соttоn sаіlсlоth. Тhіs аutоmаtісаllу еnhаnсеs thе quаlіtу, thеrеbу rеstrісtіng dіsсоlоrіng аnd dеgrаdіng. Тhе snар gеts а mоrе еffесtіvе mаttе bаsе соmроsіtіоn. Тhіs tуре оf аррlісаtіоn іs аlsо іdеаl fоr dеvеlоріng раіntіngs, аs thе surfасе іs muсh mоrе аbsоrbеnt tо уіеld аn іdеаl рlаtfоrm. Тhіs kіnd оf mаtеrіаl hіndеrs уоu frоm suсh mаnufасturеrs, whо usе роlу соttоn mіх sаіlсlоth.

3) Frаmе Сrаftsmаnshір: Whіlе уоu рlасе аn оrdеr fоr рrіnt рhоtоs, уоu shоuld mаkе surе thаt thе frаmе shоuld bе mаdе uр оf а gооd quаlіtу wооd аnd shоuld bе durаblе еnоugh tо wіthstаnd fоr а lоngеr tіmе реrіоd.

from Mama Dousartisan Bakery http://www.mamadousartisanbakery.com/canvas-prints-%d1%80%d0%bel%d1%96sh%d1%96ng-%d0%beut-th%d0%b5-%d1%80%d0%b5rf%d0%b5%d1%81t%d1%96%d0%bens-%d1%96m%d1%80l%d0%b5m%d0%b5nt%d0%b5d/

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A Day to Be With Family and Remember

“At the grave of a hero we end, not with sorrow at the inevitable loss, but with the contagion of his courage; and with a kind of desperate joy we go back to the fight.” – Oliver Wendell Holmes, Jr.

Oliver Wendell Holmes, Jr. fought in the Civil War, enlisting with the Massachusetts militia during his senior year of college. He suffered numerous wounds and nearly died of dysentery.

After three years, in 1864, Holmes was able to walk away from military service. He would go on to live another 71 years, ultimately becoming one of the best-known and most oft-cited U.S. Supreme Court Justices in history. (He defined “clear and present danger,” for example.)

Holmes would serve all the way until just a couple of months before his 91st birthday. His was a full and vibrant life.

Unfortunately, so many of the men Holmes fought with and against in the Civil War did not make it home. Nor have so many of the men and women who have fought in the wars that have occurred since. So much life unlived. So much potential unable to be fulfilled.

Today, those of us in the U.S. pause to honor these men and women — those whose lives ended, as Holmes wrote, “at the grave of a hero.”

As Ronald Reagan said, “It’s a day to be with the family and remember.”

We’ll be back tomorrow with our usual content schedule.

*****

By the way, if you’re interested in learning the history of Memorial Day — did you know it was originally called “Decoration Day” or that a national moment of remembrance takes place at 3:00 p.m. local time? — here is a short video and article from the History Channel.

Flickr Creative Commons Image via A Nowak.

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Rainmaker Rewind: Henry Rollins on Entrepreneurial Art

We have a special treat for you on Rainmaker FM this week …

Music legend and entrepreneur Henry Rollins joins Brian Clark on Unemployable to discuss how his career (including his role as frontman of Black Flag) has thrived due to a DIY-producer ethic, why he formed his own publishing company, and how he became a self-made media personality.

There’s a lot of other great content on the network these days, so be sure to check out the rest of the shows highlighted in this week’s edition of Rainmaker Rewind.

1. Unemployable. Henry Rollins joins Brian Clark for a second time to discuss music, entrepreneurship, and the art of self-promotion: Henry Rollins on Entrepreneurial Art
2. Copyblogger FM. Sonia Simone dives into why focusing on email opt-ins is one of the most important content marketing practices: Content Marketing Best Practices: Getting Email Opt-Ins
3. The Digital Entrepreneur. Brian Clark and Jerod Morris explain how you should be using social media to connect with your audience: Does Your Social Media Strategy Need a Mindset Shift?
4. Hack the Entrepreneur. Jon Nastor chats with Paul Kortman about the transition from office life to entrepreneur life: The Reluctant Path to Becoming an Entrepreneur
5. Elsewhere. Charlie Gilkey welcomes Sonia Simone to The Creative Giant Show to chat about marketing, careers, and digital business: Sonia Simone on The Creative Giant Show
6. The Missing Link. Jabez Lebret and Steve Anderson discuss building authority and becoming an influencer on LinkedIn: An Influencer’s Guide to Building Your Authority on LinkedIn
7. Zero to Book. Jeff Goins and Pamela Wilson review the various means of publishing and identify which route is ideal for authors — especially first-timers: Artisanal Publishing and the Hidden Power of the Beginner’s Mind
8. The Showrunner. Jerod Morris and Jon Nastor explain how and why booking guests for your podcast is well-worth the sometimes overly complicated booking process: How to Execute Engaging Podcast Interviews
9. Confessions of a Pink-haired Marketer. Sonia Simone talks web traffic, sales pages, and the one element you need to master if you want your content to work: The Context of a Successful Content Strategy: The Harpoon and the Net
10. Youpreneur. Chris Ducker shares the top five reasons why originality is so important in business and gives away one of the keys to long-term business success: How Being ‘Original’ Can Boost Your Business Faster than Anything

And, one more thing …

If you want to get my Rainmaker Rewind picks of the week sent straight to your favorite podcast player, subscribe right here on Rainmaker FM.

See you next week.

The post Rainmaker Rewind: Henry Rollins on Entrepreneurial Art appeared first on Copyblogger.

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The Price of Digital Commerce Academy Goes Up Today

The day I first told you about last week is now here.

It’s Friday, May 27, 2016 … which means that the price you will pay for an annual investment in Digital Commerce Academy goes up today at 5:00 p.m. Pacific Time (6:00 p.m. Mountain Time, 7:00 p.m. Central Time, 8:00 p.m. Eastern Time).

The current price is $395 per year. That’s still our early adopter introductory price.

Today at 5:00 p.m. Pacific Time, the price will go up to $595 per year.

The crazy thing about the price is that when we start selling the full courses that are inside of Academy on their own, we’ll charge $495 per course. So the current annual price ($395) is less than the price of one course — and you get immediate access to all four courses.

Plus, you get access to all of the courses we add in the future, plus all of the weekly case studies and coaching Q&As, as well as the community. And it’s a fact … current members tell us that these aspects of Academy are even more valuable than the courses!

To get started with Digital Commerce Academy right now, so you can lock in the low price (for the lifetime of your account, even when the price raises again, which it will), click the button below:

Digital Commerce Academy
Build the Digital Business of Your Dreams
If you’re interested in creating digital products, please don’t hesitate. Your first step will never be this affordable again.

So take this step (before the price goes up), or keep hoping and wishing you’ll someday have the digital business of your dreams, instead of doing what you probably already know you should be doing … which is actually building it.

We’re here to help you with the how, which can sometimes be tricky without a proven plan and some ongoing guidance. We know. We’ve been there.

I hope you’ll take us up on this offer to help.

Click here to learn more about Digital Commerce Academy and join today.

Take action today. Lock in the low price. Then take your next step by digging into the course or case study that is most appropriate for you at this moment.

There’s zero risk with our no-questions-asked 30-day refund policy. Try Academy out and see what you think:

http://digitalcommerce.com/academy/

I’m looking forward to interacting with you inside Digital Commerce Academy!

The post The Price of Digital Commerce Academy Goes Up Today appeared first on Copyblogger.

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Choose Trade show roll up | rectractable banners and decorate your event

      

Trade show conferences is a place where we can be ourselves and it is where we enjoy and socialize with peers from work. To make our area where we hold conferences special we should decorate it in a perfect way, the decoration can made easily with best banners, table covers, canvas and other products. The banners are very attractive and it suits every room of our home either it can be a living room or drawing room the banners will make the place beautiful. The banners come in a mode called feather tear drop where the user the just tear and stick it to their wall and it will stay beautiful for many years.

The   Trade show roll up banners are made up of a high quality prints which completely digital and it comes with the width of about thirty three inches. And the height will be around eighty inches which will cover the entire area of your wall and make your home an awesome place to live in. The banners will be suitable for your business needs and for homes, there is variety of choices available to choose and people can get what they want at very competitive price range. The banners are printed using high quality printers like Epson, mutoh printers and etc. so the picture clarity and the image will just make the place beautiful.

The banners comes with best deal that is we can order three banners and get one high quality graphics banner for free which will be very attractive and suitable for your office and home. People who want to design their desired banner has to inform about the colour, design and message they want to produce and the suitable product will be made in days and provided to you. The banners have free pick up and shipping which will benefit many users who are living in Canada. So why waiting for get your home a best Trade show retractable banner signs today and enjoy its usage.

What are the trade show products available?

The Trade show products provides people a first class banners, canvas prints, table covers and etc. all those products can be customised easily based on your choice the product customisation will be done within few days of duration and the whole banner or canvas will be read to hang in your beautiful walls. The canvas produce by the team will be stretched or unscratched based on our desire.

Table covers offered by trade show

The Trade show table covers will just exhibit today’s fashion and style it is made using high quality printer and other raw materials. So the prints present in the cover will last long for many years and it will satisfy every user who is buying it. The table covers comes with best discount price and it will be offered to you with less shipping cost and free prick up. So why wait, go ahead and get the product today and decorate your trade show or home with beautiful products.

from Mama Dousartisan Bakery http://www.mamadousartisanbakery.com/choose-trade-show-roll-up-rectractable-banners-and-decorate-your-event/

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Get Great Photo Canvas Prints to Augment Your Creations!

Formerly, people use to take photos with their conventional cameras and candidly take the film to the photo shop to get it developed, but the time has changed now! Now we are in the digital era where we have thousands of features to get our hands on. The digital cameras are packed with lots of features to get the user experience a new world of photography. Now with the access of digital cameras, people can immediately check their shots, save it on hard drives or share it with friends. Getting the digital photos printed is also a trending element these days. There are many people who wish to get their home or workplace mobbed with photos of their own. And if you too wish to get your memories printed, then there are digital to photo Canvas print services for the purpose.

If you are a photographer, artist or a commercial company, then choosing such digital to photo printing services are an ultimate choice for you. By making use of the latest digital technologies, they can help you get a professional Photo Printing on Canvas. You can rely on them to bring your creations into reality; exactly the way you wished it to be, attractive and pragmatic. Being a photographer, you can concentrate on your work and they will ensure that your vision gets into reality, by proffering you with photo Canvas Prints Canada of highest caliber.

Such printing services are flexible provide an opportunity to the clients to get a personalized end-product. That means you can choose to get your photographs on canvas, canvas paper, or metal prints as per their requirements. One can go for many different style printing solutions from photo colleges to photo mosaic depending upon their interest.

Today printing solutions are not limited to photo canvas prints instead there can be found some print labs which offer personalized iPhone cases with prints of you or your loved ones. This is an amazing idea to get your iPhone customized with stunning pictures.
Today printing solutions are not limited to canvas prints instead there can be found some print labs which offer personalized iPhone cases with prints of you or your loved ones. This is an amazing idea to get your iPhone customized with stunning pictures.
So, if your a photographer or artist, then don’t wait to find an authentic print lab in Canada to come-upon the best digital to photo print services, for confronting hike in your business. If you are worried about their prices, then you can even go for wholesale canvas gallery wraps or get cheap photo canvases from local companies in Vancouver, Toronto, and/or Ottawa.

from Mama Dousartisan Bakery http://www.mamadousartisanbakery.com/get-great-photo-canvas-prints-to-augment-your-creations/

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