Hey, notice something a little different? Copyblogger has a brand-new design, courtesy of our wonderful colleague, Rafal Tomal. Not only...
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We’ve been talking about this for a few weeks now, and we’ve just published our Content Confidence Checklist, a small...
The post A New (Almost Free) Resource to Help You Massively Up Your Content Game appeared first on Copyblogger.
If there were such a thing as the Ten Commandments of Marketing, “You are not your audience” would likely make the top five. And for good reason: Generally, it’s solid advice. “You are not your audience” reminds us to question assumptions and never stop learning about the people we aim to persuade. But I have
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The post Why ‘You’re Not Your Audience’ Isn’t Always Great Advice appeared first on Copyblogger.
Traditionally, proofreading is a separate task from editing. And I still treat the two as different activities. However, the creative benefits of a consistent proofreading process surpass the classic definition of proofreading. Modern content marketers can take advantage of proofreading to avoid the all-too-common extremes of caring too little or too much about your content.
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We all have checklists on the mind lately, gearing up for the release of the small but mighty Content Confidence Checklist (look for it in the next week or so). It’s got us thinking about processes and lists to improve our creative output. On Monday, Stefanie Flaxman gave us the Meticulous Blogger’s 12-Step Publishing Checklist,
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Good old Google. They do like to keep life interesting for web publishers. You may have heard rumblings about a recent update that wreaked havoc on a lot of “your money or your life” sites — the ones that talk about health, fitness, finances, or happiness. That update appeared to look at the credibility of
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There is something both tragicomic and cathartic about trying to assume the dispositions of incredibly successful and prolific authors when you’re staring at a blank page. But what better way to procrastinate than to live vicariously through the habits and productivity secrets of renowned writers of yore. A brief tour of the scribe Hall of
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After I deglamorized good ideas, I started thinking about other topics to dissect. Content quality quickly came to mind. So, for a change, this post is not about creating content. It’s about all the care behind the scenes that makes great content possible. Let’s look at 12 important steps meticulous bloggers consistently follow when they
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There are a lot of reasons why I dislike the term content marketing, but the most important one is that it’s vague. Are we talking about a YouTube “let’s play” gaming video? A clever tweet from a big brand? Or maybe a blog post or podcast episode? Because that word content is there, the content
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OK, I’m just going to say it. In today’s world, publishing second-rate content is a total waste of time. There’s no point in contributing to the growing pile of mediocrity. It wastes your time, and, worse, it wastes your audience’s time. Sometimes I’ll see a marketer complaining that: “I spent two years doing all of
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I never realized just how important it was to connect content with business goals until I had a particular conversation with a client. The client, excited to get started on blog content together, had a running list of topics for me to cover. But then something strange happened. When I asked for background information on
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When you run a content marketing platform, you’ll get other types of messages from your audience in addition to blog comments. You’ll get emails. Many people have a love/hate relationship with email. When it’s good, it’s really good — but when it’s bad, managing your inbox feels like a huge waste of time. But like
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The post Easy Email Inbox: Reply to 3 Types of Messages (and Don’t Sweat the Rest) appeared first on Copyblogger.
Okay, maybe not “ruthlessly.” But we all have lots of things we need to get done, and that means we need smart strategies to work efficiently — without compromising quality. This week, we shared some adjustments you can make to your systems that will help you kick your productivity into a higher gear. If we’re
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In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing. Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for more than 10 years now. So it’s a no-brainer, right? Except, uhhhh, what is it exactly,
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When I sat down to write this post, I drew a blank. I knew what I wanted to write about, but the words just weren’t there. My head was empty — a smooth, cavernous zilch. So I answered some emails. And then I went to the gym. After the gym, I headed for a coffee
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I think the best way to introduce the topic of this post is to remind you that my favorite word is No. At the risk of sounding no-fun, I like rules. If you’re in a position to set rules for any given situation, they can help you reach solutions to issues faster and avoid future
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The post Try This System to Manage Your Blog Comments Faster (and with Less Stress) appeared first on Copyblogger.
Sometimes, we’re fearless with our writing and content. We know what we want to say, and we pour it onto the page with passion and courage. Other times … not so much. Nerves or a lack of confidence can keep you from publishing excellent work. This week, we’ve got three resources that will get more
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Recently, a writing student asked me about the dilemma of keeping to a publishing schedule, even when you can see all of the flaws in your own writing. How can we publish content every week, or even every month, when we still have so much to learn? Most of us run into this sometimes —
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